About Us
Telling authentic brand stories through the power of Formula One
WTF1 Talent provides brands with a handpicked stable of global content creators, selected from over 100 applicants. Each has their own unique delivery, style, passion and audience.
Our talent capitalises on the growing global footprint of Formula One and the rise of UGC across digital channels.
Formula One is the largest motorsport series on the planet and there is a need for authentic content creators to spotlight its growth and the brands that support it.
Our roster originate from several of Formula One’s top audience markets with talent based in England, Ireland, Brazil, Germany and the USA.